We are announcing the launch of our Focusrite Pro division. Formed to serve the specific needs of audio professionals worldwide, Focusrite Pro is dedicated to removing creative and technical barriers by improving the workflows of audio professionals with scalable audio solutions that meet both their current and future requirements. The creation of Focusrite Pro as a division builds on Focusrite's long-standing tradition of best-in-breed solutions for audio production.
The Focusrite Pro division currently oversees three product ranges:
• Red multi-format audio interfaces;
• RedNet modular audio-over-IP solutions; and
• ISA microphone preamplifiers and analogue signal processors.
Focusrite Pro seeks to engage with professional audio clients, both pre- and post-sale, as they transition their workflows and facilities to an audio-over-IP infrastructure. This includes arranging demos, providing system integration recommendations, offering comparative proof points through the sales engagement process, and further assistance to ensure the client's needs are met.
Broadcast, post-production, music production, live and installed sound professionals now have a dedicated team of professional audio product designers and sales and support staff. Having this tighter integration between our sales, marketing and product management functions will enable us to greatly improve the client focus of our organisation – continuing to develop innovative products and ensure that we address the needs of our clients.